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Sony Cyber-shot DSC-T10 News Release Summary:
SAN DIEGO, Aug. 1, 2006 — Sony is launching a new color strategy with the introduction of its seven-megapixel Cyber-shot® DSC-T10 digital still camera. Premiering this summer in pink, white, black and silver, the new model upholds the standard for slim and stylish design.

“The number of digital still cameras per household is steadily increasing, up to three or four, which suggests that people are buying cameras to fulfill different needs,” said Phil Lubell, director of marketing for digital still cameras and photo printers at Sony Electronics. “Our new model is so stylish that it can be viewed as a fashion accessory.”

Not Just Another Pretty Face

The new T-series camera features double anti-blur protection to deliver great pictures, even in unfavorable lighting conditions, such as low-lit nightclubs or restaurants. It incorporates Super Steady Shot® optical image stabilization to reduce the chances of taking a blurry picture because of shaky hands. The camera automatically calculates the compensation needed to provide a clear, crisp image.

The model’s high light sensitivity, up to ISO 1000, minimizes blurriness when you need to shoot at faster shutter speeds because of low-light conditions or fast-moving subjects. By selecting the high sensitivity mode, you can shoot in available light for more natural exposure or in settings where flash is not permitted, such as museums. The new camera does not scrimp on performance. It features a 3x Carl Zeiss Vario-Tessar® optical zoom lens, a large, 2.5-inch Clear Photo Plus LCD screen for higher resolution and optimal viewing at any angle, and a dynamic slide show feature with four selectable modes.

Powered by Sony’s Real Imaging Processor® circuit, the DSC-T10 model features a quick start-up, fast shot-to-shot times and long battery life -- up to 250 shots per charge using rechargeable NiMH batteries. This camera is equipped with 56MB of internal memory so you can start shooting straight out of the box. Its capacity can be expanded with an optional Memory Stick Duo™ media card or Memory Stick PRO Duo™ card, now available in capacities up to four gigabytes.

Share The Fun

When you want the convenience of printing at home, connect the new Cyber-shot DSC-T10 camera to a Sony DPP-FP55 photo printer. Beyond basic prints, you can also create postcards or calendars using the printer’s supplied software. When tens or even hundreds of pictures are desired, digital prints can be ordered online at www.imagestation.com, where you can create online photo and video albums or make customized photo gifts, ranging from coffee mugs and photo books to calendars and T-shirts.

The Cyber-shot DSC-T10 camera will be available in August for about $400 at sonystyle.com, at Sony Style® retail stores (www.sonystyle.com/retail), and at authorized dealers nationwide. Optional accessories include the SPK-THC sports pack for about $100, MPK-THC marine pack for about $200, LCS-THC leather carrying case for about $50, and NP-FT1 InfoLithium® battery for about $60. Pre-orders will begin on Aug. 4 at www.sonystyle.com/T10.

Cyber-shot T10 features 7.2 effective Megapixels; Super SteadyShot; High Sensitivity ISO1000; Carl Zeiss Vario-Tessar with 3x Optical Zoom; 2.5 inch Clear Photo LCD Plus Screen; Low-light Movie Shooting; Slideshow with Music

Berlin, 2nd August 2006 - Building on the success of the acclaimed Cyber-shot T9, the new Sony Cyber-shot T10 offers a step up to even higher picture quality and greater sensitivity in a slender credit card-sized package. It’s also an exciting evolution in looks. The slim-line stainless steel body extends the camera’s appeal to fashion-aware female and male users. The Cyber-shot T10 features a 7.2 effective Megapixel Super HAD CCD plus a Carl Zeiss Vario-Tessar 3x Optical Zoom lens. Double anti-blur technology combines Super SteadyShot with extremely high sensitivity to make blurred images a thing of the past. The large, bright high resolution 2.5 inch Clear Photo LCD Plus screen is perfect for sharing images using the built-in Slideshow with Music function. A high-sensitivity movie mode delivers better results when shooting in low light conditions. Packaged in a stainless steel body less than 21mm* thick and weighing only 140g**, the Cyber-shot T10 makes it easier than ever to shoot and share great-looking images.

Double ‘Anti-Blur’ - Super SteadyShot and High Sensitivity TechnologyCamera shake is one of the biggest causes of spoiled pictures. Thanks to double ‘anti-blur’ technology – the combination of Super SteadyShot and High Sensitivity – the Cyber-shot T10 reduces the risk of camera shake when shooting handheld without flash in low light conditions. Super SteadyShot uses a gyro-based optical image stabiliser that adjusts the lens element position to combat camera shake when shooting handheld or at low shutter speeds. This feature can also be used in combination with slow shutter or small apertures for more creative shots – even in Movie mode. The second anti-blur technology employed in the Cyber-shot T10 is the camera’s extremely High Sensitivity capability. This allows the capture of fast moving objects without blur – a feature not possible with image stabiliser technology alone. The Cyber-shot T10 uses Clear RAW NR processing that boosts signal to noise performance while increasing sensitivity up to ISO1000.

Carl Zeiss Vario-Tessar 3x optical zoom lensThe full capabilities of the camera’s 1/2.5” 7.2 effective Megapixel Super HAD CCD sensor are realised by the Carl Zeiss Vario-Tessar 3x Optical Zoom lens. A folded path system keeps lens and prism within the camera body, maintaining its sleek profile. Optical zoom is complemented by a 6x Precision Digital Zoom, and a 14x VGA Smart Zoom. Selectable at the single touch of a button, Magnifying Glass mode allows shooting at distances as close as 1cm.

230k pixel 2.5-inch screen with Clear Photo LCD Plus technologyResolution, brightness and accurate colour reproduction of the large 2.5-inch (230k pixel) hybrid LCD screen is enhanced by Clear Photo LCD Plus technology. The screen also incorporates a smooth anti-reflection layer for better image quality than conventional textured layers. Reflections are also suppressed more effectively to increase contrast, especially outside in bright sunlight. One-touch adjustment allows rapid control of screen brightness.

High sensitivity movie shootingThe DSC-T10 is the first Sony T-series camera to feature a special low-light movie shooting mode. Gain and shutter speed are adjusted in low light conditions to achieve a shooting sensitivity of approx. 10 lux (=approx. 1.3 EV) for bright, clear movies. Optical zoom is also available in movie mode.

Slideshow with musicThe Cyber-shot T10 adds to the enjoyment of your shots with a built-in Slideshow with Music function. Pictures can be replayed in a choice of slide show styles, accompanied by a choice of four pre-set background music melodies. Users can also add their background music from CD or MP3 using the supplied Picture Package Music Transfer software.

Style meets convenienceThe beautifully-designed Cyber-shot T10 has been designed to make capturing great-looking shots a more stress-free, spontaneous experience – for experienced photographers and beginners alike. Menu navigation is easier than ever before, thanks to a pop-up display that offers on-screen explanation of function icons like flash, macro, and self timer settings. The camera’s Real Imaging Processor ensures a quick response time, and the supplied InfoLITHIUM battery offers up to 250*** still shots from a single charge, ensuring that you never have to miss the action.