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To Provide "Officially Licensed" Photo Reprints for College Fans & Alumni

Emeryville, CA, May 29, 2007 - Pictopia.com Pictopia Home Page, the premier photo commerce provider to the world's top media and entertainment companies, announced today an agreement with Collegiate Images, LLC the leading licensing and rights clearance agency for college sports. The agreement will provide Pictopia-powered online college athletics photo stores the ability to offer "Officially Licensed" photo reprints to college sports fans and alumni.

By establishing the Pictopia-Collegiate Images agreement, Pictopia can now offer a college athletics department the highest degree of confidence that the photo reprints they sell online will not only be of optimal quality, but will also be compliant with intellectual property rights.

Images of college athletes are subject to numerous intellectual property claims, and Collegiate Images is the premier agency for clearance of those rights. According to Mark Geddis, President and CEO of Collegiate Images, "With the finalization of the Pictopia-Collegiate Images licensing agreement, many collegiate institutions will now be able to offer ‘officially licensed' photo reprints directly to fans and alumni through their official athletic websites."

"We see the value of working with and through Collegiate Images in the collegiate space," said Joel Miller, Pictopia's Vice President of Content and Business Development. "Collegiate Images' relationships provide Pictopia the best opportunity to succeed and navigate through the fragmented market of college athletics."

About Pictopia.com
Founded in 1999 in Emeryville, California, Pictopia is the premier photo commerce provider to the world's top media and entertainment companies including the Associated Press, National Geographic, Washington Post, Gannett, and Tribune Company, among others. Pictopia has developed proprietary reproduction technology and streamlined fulfillment processes to enable these organizations to unlock the value of their vast image collections. Pictopia helps these organizations sell high-quality photographic reprints directly to the public as framed or unframed wall décor for the home or office. For additional information, please visit: Pictopia Home Page.

About Collegiate Images
Collegiate ImagesTM (CI) is the centralized licensing and rights clearance agency that manages the distribution of copyrighted intellectual property content, focusing exclusively on college sports. CI partners with copyright holders to define, claim, protect and manage their intellectual property, allowing each copyright holder to control and monetize those rights in the ever-changing digital landscape. CI provides these services for moving images, still images and live data rights. Their partners include premier athletic programs, collegiate conferences, bowl games, national and regional sports networks and a multitude of other rights-holders.

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